Digital Marketing

When life gives you lemons, make lemonade. Right?

Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities are shifting, and their behaviors aren’t quite how they were before. So how are marketers supposed to meet their expectations in the new year? By making data-informed predictions.

Are people still using Facebook? Is BeReal the next big thing? And is TikTok still just for Gen Z?

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance.

Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility and importance.

CV vs. resume: Which should you use when applying for a job? If you spend enough time job searching, you’ll likely see a few postings asking for curriculum vitae (CV) rather than a resume.

Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results.

If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers.

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.

Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more.