What Is Demand Generation? [FAQs]
If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers.
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Digital Marketing
How AI Works: The Basics You Need to Know
Artificial intelligence technology has come a long way since the days of IBM’s Deep Blue, a computer designed to play chess against humans. Nowadays, AI software can improve existing workflows, predict customer behavior, and do much more.
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Why the New York Logo Update Was A Rebranding Flop
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Why the New York Logo Update Was A Rebranding Flop Read More »
The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you have to adapt and learn how to cater to them. Marketers should look for observable differences in buyer behavior to continue meeting their needs.
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AI Content Moderation: How AI Can Moderate Content + Protect Your Brand
Every minute, 240,000 images are shared on Facebook, 65,000 images are uploaded on Instagram, and 575,000 tweets are posted on Twitter.
AI Content Moderation: How AI Can Moderate Content + Protect Your Brand Read More »
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You?
Access to relevant information is, without a doubt, the number one requirement for making good business decisions. For this reason, most companies use tools that help them gather and analyze customer data.
CDPs, CRMs, and DMPs: What’s the Difference + Which is Right for You? Read More »
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try
Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team.
Does Demand-Driven Pricing Work? Fashion Brand Telfar Is Giving It A Try Read More »
What Is AI Analytics?
Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses.
What Is AI Analytics? Read More »
What Is AI Analytics?
Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. It makes sense, but data analysis can be challenging and time-consuming for many businesses.
What Is AI Analytics? Read More »
7 of the Best Cities for Minority Entrepreneurs
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
7 of the Best Cities for Minority Entrepreneurs Read More »