Tipper2010

Why Do I Need a Design Brief? [DOWNLOAD]

Steve Jobs only gave me four words of direction:  “Don’t make it cute.” Brief, indeed—but it gave me what I needed to create the Apple logo. Great logos don’t pop out of thin air. To get a result that embodies your brand, designers like me need to know a little about you, your business, and your […]

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The Backstories Behind 10 Famous Brand Logos [INFOGRAPHIC]

We’re celebrating a week with the renowned graphic designer and newly-minted Fiverr Pro Rob Janoff by doing a deep dive on logo design—and there’s no better place to begin than by looking back at the origins of already-iconic logos. These brands may be household names now, but they had to get their start somewhere. Getting a killer […]

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How to Make Your New Logo Design Work for You

What can a logo do? Entice a buyer? Convey ideas? Embody your brand? Spark consumer recognition? Work across all marketing platforms? Good logo design can – and should – do all of the above. Whether you’re just starting out or have been in business for a while and are feeling a slump in sales, good […]

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5 Great Logo Redesigns from the Past 5 Years

Established brands and new companies alike can benefit from periodic brand refreshes. A successful brand redesign keeps the good parts of a company’s identity and legacy while slightly modernizing its image to match current trends. Logos are one of the most visible elements of a brand refresh. Here are five great logo redesigns from the […]

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Why You Need a SMART Logo for Your Business—And How to Design One

Iconic brands have instantly recognizable logos – you would spot the Nike swoosh, Chanel Cs, or Starbucks mermaid from a mile away. Yes, it takes some time to generate brand recognition, but a good way to develop a stellar logo is to use the principles of the SMART acronym – simple, memorable, appropriate, resizable, and […]

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Your Outdated Logo: How to Know When It’s Time For A Redesign

Some brands and businesses have iconic logo designs that never (or only subtly) change – think Coca-Cola’s cursive, Apple’s minimalist fruit, or Nike’s swoosh. But even Google flattened its six colorful letters and took off the serifs in 2015. So is it time for you to consider a new logo design for your business or […]

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Featured Fiverr Seller: Doug Does Design

In anticipation of our upcoming master class with legendary graphic designer Rob Janoff, we want to introduce you to some of the incredible sellers in our Logo Design category. We got up close and personal with Doug, a new Fiverr seller whose design work is already #GigGoals. Check out his inspirational words of wisdom & […]

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8 Signs That It’s Time to Update Your Logo

As with anything visual, graphic design trends change, sometimes with each passing year. Just when your business has established itself as fashionable and up-to-date, a competitor opens with a logo and website that’s a little hipper. But you don’t have to wait to start losing customers to update your look, starting with your logo. Here […]

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