Is Page One Overrated? The Truth About Organic Search Results
For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it.
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The Top Benefits of Marketing Automation
For some reason, whenever I hear the words “marketing automation,” I think of the “Transformers” movie with Shia LaBeouf and Megan Fox.
It makes me think of the Autobots doing all our marketing — which would be pretty cool.
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What’s an Implementation Partner & How Do You Work With One?
In college, I took a class on graphic design. One requirement for the class was to have working knowledge of Adobe. Since most of us in the class had no idea how to use Adobe’s expansive design suite, my school invited an implementation partner to visit and show us the ropes.
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4 Ways to Energize Your Workspace with Art
(BPT) – A stylish and inviting atmosphere plays an important role in the overall mood and productivity of a company’s employees. It also gives you a chance to tell your brand’s story and connect with your customers while in your store. Meaning a well-d…
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Why Your Smartphone is Your Greatest Tool for Content Creation
I meet freelancers and creatives all the time who complain about not being able to keep up with their work schedules or content demands because they’re always on-the-go. But every time I hear these types of excuses, I want to shake them and convince them to use the device that most people consume content on […]
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Do AR Product Previews Actually Lead to Purchases [New Research]
According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them.
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How to Find Your Business’s White Space Opportunities
When McDonald’s first opened its doors, they had two items on the menu: burgers and fries. After surveying competitors, the founders saw that in order to stand out as a food company, they had to be different. Instead of offering a multitude of menu options, they decided to hyper-focus on the bestsellers, which catapulted their customer satisfaction.
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How to Optimize Your Content for Google’s Featured Snippet Box
In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. This actually pushes organic results further down the page. So what does that mean for SEOs?
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Instagram Influencer Marketing Myths, Debunked
Growing up for me, becoming an influencer wasn’t a job someone could aspire to be.
But nowadays, it’s a job that kids dream of and an industry that impacts young adults purchasing decisions.
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This Simple Freelancing Hack Can Help You Land a New Job
Whether you’re employed or unemployed, looking for a new job is the pits. You have to deal with the emotional vulnerability of putting yourself out there on top of application overload. But there may be a method that will help keep your applications organized while also reminding you to do the most important thing when […]
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