Tipper2010

In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their “most important channels” for hitting goals.

Growing up, I used to play “grocery store” with my sister. We’d go into our pantry, take out all the food, and set up a grocery store in our living room. I would typically “buy” goldfish.

You might be thinking, “What does this have to do with market share?”

Well, let’s say that I bought 10 bags of goldfish from various “companies” that my sister, mom, and dad owned. If three of those bags were my sister’s goldfish, that would mean that she had a 30% market share of my goldfish.

Put simply, that is market share. But how does that impact marketers?

Have you ever visited a webpage that was in a different language, and your browser asked you if you wanted to change it to your first language?

How can you tell if your company is growing?

 An event is a fantastic opportunity to delight existing customers, while also reaching new audiences and increasing brand awareness.

As a marketer, you’re undoubtedly aware of some of the major social media sites you can use for lead generation. I’m willing to bet you’ve already heard about the importance of Instagram, Facebook, and Twitter — and if you use all three as part of your lead generation strategy, you might think you’re all set.