It’s Not Just a Marketing Phrase: 3 Ways to Deliver on Being a “Purpose-Driven Brand”
We’ve entered the era of purpose.
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4 things U.S. workers need to know when health worsens after COVID
(BPT) – The American workforce has been hit hard by COVID-19 in the past few years. The Centers for Disease Control and Prevention reports that by November 2022, there have been 97.6 million cases in the U.S. In addition, a recent report from Brookings…
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Tips and trends for successful dating in 2023
(BPT) – Are you currently dating or thinking about dating in the new year? You’re not alone, as global research from women-first dating and social networking app Bumble has found that 70% of those surveyed worldwide say they feel positive about the rom…
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How Newman’s Own Foundation is Helping Children Who Face Adversity [Infographic]
(BPT) – Founded in 1982, Newman’s Own is on a mission to help improve children’s lives. Read on to learn more about the foundation’s milestones and mission, by the numbers.
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5 ways to elevate your next in-person event
(BPT) – By: Lisa Fait, managing director of strategic accounts for hotels and conventionsAs we move into 2023, momentum for in-person events, meetings and conventions continues to grow post-pandemic. After nearly three years of virtual alternatives, at…
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5 Third-Party Cookie Alternatives Marketers are Already Using [New Data]
Marketers and third-party cookies — can you name a better combo?
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3 Ways Data Privacy Changes Benefit Marketers [New Data]
When it comes to marketing, almost nothing is more important than having high-quality data on your target audience. So it’s no surprise that data privacy changes limiting marketers’ visibility into what their customers are up to is a huge threat.
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5 tips for safe online shopping this holiday season
(BPT) – Shopping online during the holidays can simplify gift-giving but also leaves you vulnerable to potential fraud. According to the Federal Bureau of Investigation, thousands of people become victims of holiday scams, robbing them of their persona…
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New survey reveals small business leaders are misinformed about ERC tax credit
(BPT) – By Jay Woods, Founder & President, Omega Accounting SolutionsSmall business leaders continue to encounter difficulties and shortages that began during the pandemic. They struggle with labor shortages, supply chain issues, inflation, a poten…
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The Creator Economy Market Size is Growing: How Brands Can Leverage It
The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? To answer this question, I spoke to a couple of HubSpot’s marketing experts and researched the creator economy’s size, growth, and the changes we can expect down the line.
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