In 2021, marketers that used influencer marketing said the trend resulted in the highest ROI. In fact, marketers have seen such success from influencer marketing that 86% plan to continue investing the same amount or increase their investments in the trend in 2022.
But, if you’ve never used an influencer before, the task can seem daunting — who’s truly the best advocate for your brand?
Here, we’ve cultivated a list of the most popular influencers in every industry — just click on one of the links below and take a look at the top influencers that can help you take your business to the next level:
- Top Food Influencers on Instagram
- Top Travel Influencers on Instagram
- Top Fashion & Style Influencers on Instagram
- Top Photography Influencers on Instagram
- Top Lifestyle Influencers on Instagram
- Top Design Influencers on Instagram
- Top Beauty Influencers on Instagram
- Top Sport & Fitness Influencers on Instagram
- Top Influencers on Instagram
Top Food Influencers on Instagram
- Jamie Oliver (9.1M followers)
- ladyironchef (620k followers)
- Megan Gilmore (188k followers)
- Ashrod (104k followers)
- David Chang (1.7M followers)
- Ida Frosk (299k followers)
- Lindsey Silverman Love (101k followers)
- Nick N. (60.5k followers)
- Molly Tavoletti (50.1k followers)
- Russ Crandall (39.1k followers)
- Dennis the Prescott (616k followers)
- The Pasta Queen (1.5M followers)
- Thalia Ho (121k followers)
- Molly Yeh (810k followers)
- C.R Tan (59.4k followers)
- Michaela Vais (1.2M followers)
- Nicole Cogan (212k followers)
- Minimalist Baker (2.1M followers)
- Yumna Jawad (3.4M followers)
Top Travel Influencers on Instagram
- Annette White (100k followers)
- Matthew Karsten (140k followers)
- The Points Guy (668k followers)
- The Blonde Abroad (520k followers)
- Eric Stoen (330k followers)
- Kate McCulley (99k followers)
- The Planet D (203k followers)
- Andrew Evans (59.9k followers)
- Jack Morris (2.6M followers)
- Lauren Bullen (2.1M followers)
- The Bucket List Family (2.6M followers)
- Fat Girls Traveling (55K followers)
- Tara Milk Tea (1.3M followers)
Top Fashion & Style Influencers on Instagram
- Alexa Chung (5.2M followers)
- Julia Berolzheimer (1.3M followers)
- Johnny Cirillo (719K followers)
- Chiara Ferragni (27.2M followers)
- Jenn Im (1.7M followers)
- Ada Oguntodu (65.1k followers)
- Emma Hill (826k followers)
- Gregory DelliCarpini Jr. (141k followers)
- Nicolette Mason (216k followers)
- Majawyh (382k followers)
- Garance Doré (693k followers)
- Ines de la Fressange (477k followers)
- Madelynn Furlong (202k followers)
- Giovanna Engelbert (1.4M followers)
- Mariano Di Vaio (6.8M followers)
- Aimee Song (6.5M followers)
- Danielle Bernstein (2.9M followers)
- Gabi Gregg (910k followers)
Top Photography Influencers on Instagram
- Benjamin Lowy (218k followers)
- Michael Yamashita (1.8M followers)
- Stacy Kranitz (101k followers)
- Jimmy Chin (3.2M followers)
- Gueorgui Pinkhassov (161k followers)
- Dustin Giallanza (5.2k followers)
- Lindsey Childs (31.4k followers)
- Edith W. Young (24.9k followers)
- Alyssa Rose (9.6k followers)
- Donjay (106k followers)
- Jeff Rose (80.1k followers)
- Pei Ketron (728k followers)
- Paul Nicklen (7.3M followers)
- Jack Harries (1.3M followers)
- İlhan Eroğlu (852k followers)
Top Lifestyle Influencers on Instagram
- Jannid Olsson Delér (1.2 million followers)
- Oliver Proudlock (691k followers)
- Jeremy Jacobowitz (434k followers)
- Jay Caesar (327k followers)
- Jessie Chanes (329k followers)
- Laura Noltemeyer (251k followers)
- Adorian Deck (44.9k followers)
- Hind Deer (547k followers)
- Gloria Morales (146k followers)
- Kennedy Cymone (1.6M followers)
- Sydney Leroux Dwyer (1.1M followers)
- Joanna Stevens Gaines (13.6M followers)
- Lilly Singh (11.6M followers)
- Rosanna Pansino (4.4M followers)
Top Design Influencers on Instagram
- Marie Kondo (4M followers)
- Ashley Stark Kenner (1.2M followers)
- Casa Chicks (275k followers)
- Paulina Jamborowicz (195k followers)
- Kasia Będzińska (218k followers)
- Jenni Kayne (500k followers)
- Will Taylor (344k followers)
- Studio McGee (3.3M followers)
- Mandi Gubler (207k followers)
- Natalie Myers (51.6k followers)
- Grace Bonney (840k followers)
- Saudah Saleem (25.3k followers)
- Niña Williams (196k followers)
Top Beauty Influencers on Instagram
- Michelle Phan (1.9M followers)
- Shaaanxo (1.3M followers)
- Jeffree Star (13.7M followers)
- Kandee Johnson (2M followers)
- Manny Gutierrez (4M followers)
- Naomi Giannopoulos (6.2M followers)
- Samantha Ravndahl (2.1M followers)
- Huda Kattan (50.5M followers)
- Wayne Goss (703k followers)
- Zoe Sugg (9.3M followers)
- James Charles (22.9M followers)
- Shayla Mitchell (2.9M followers)
Top Sport & Fitness Influencers on Instagram
- Massy Arias (2.7M followers)
- Eddie Hall (3.3M followers)
- Ty Haney (92.6k followers)
- Hannah Bronfman (893k followers)
- Kenneth Gallarzo (331k followers)
- Elisabeth Akinwale (113k followers)
- Laura Large (75k followers)
- Akin Akman (82.3k followers)
- Sjana Elise Earp (1.4M followers)
- Cassey Ho (2.3M followers)
- Kayla Itsines (14.5M followers)
- Jen Selter (13.4M followers)
- Simeon Panda (8.1M followers)
1. Jamie Oliver
Jamie Oliver, a world-renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly seven million followers.
2. David Chang
Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followership on Instagram. Most of his feed is filled with food videos that will make you drool.
3. Jack Morris and Lauren Bullen
Travel bloggers Jack Morris (@jackmorris) and Lauren Bullen (@gypsea_lust)
have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations.
4. The Bucket List Family
The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 2.6 million followers.
5. Chiara Ferragni
Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year.
6. Alexa Chung
Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 5.2 million Instagram followers.
7. Jimmy Chin
Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and his 3.2 million Instagram followers recognize him for his talent.
8. Jannid Olsson Delér
Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.2 million followers look to her for travel and fashion inspirations.
9. Grace Bonney
Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed.
10. Huda Kattan
Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle.
11. Zoe Sugg
Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits.
12. Sjana Elise Earp
Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.4 million followers, becoming an advocate for an exercise program called SWEAT.
13. Massy Arias
Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life.
