Video marketing is now one of the core pillars of content strategy. It's an incredibly powerful means of communicating your brands identity and values, while building rapport and more meaningful relationships with your customers and prospects.
Nowadays, marketers are seeking increasingly creative ways to leverage video to deliver memorable ad campaigns across multichannel platforms.
The latest data shows that the use of Facebook video is expanding at an unprecedented pace and scale — and, with it, the opportunities for video marketers.
The following is just a handful of Facebook video marketing statistics that are worth bearing in mind:
- There are 8 billion daily video views on the platform
- Users spend three times longer watching live videos than standard uploaded content
- 84% of marketers promote videos on Facebook
- Facebook Live is now used by 35% of video marketers
To learn more about Facebook video and how you might leverage it for your own marketing strategy in 2020, take a look at the infographic Ever Increasing Circles created, below: