Why Marketing Videos Are A Must Have


The numbers don’t lie. Video is the king of content and it is rapidly becoming the most engaging form of content on the web. Still not convinced? Take a look at the stats below. We also give you suggestions on how to make great videos (at the bottom of the post).

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How you can easily create your own marketing videos

Decide the purpose of your video

  • Most marketing videos try to do one of three things: 1) sell a product or service, 2) entertain, with the purpose of going viral, or 3) educate viewers about a cause, or your product or service
  • Decide which of these three suits your needs best

Write a short, catchy, easy-to-understand script

  • Most people get bored after 30-60 seconds of video. Thankfully, that means less work for you!
  • Try to keep the text of your first video (and most of your videos) under 150 words
  • Use simple language so that everyone can understand your message

Record the voiceover

  • There are many free recording tools, such as Apple’s GarageBand and Microsoft’s Mixcraft

Draw a visual storyboard

  • Sketch the corresponding visuals to each piece of text in your video.
  • Not every image needs to have live video: think of other ways to express your content, such as free photos, scanned drawings and screen captures, which are particularly effective for explainer videos.

Shoot live video segments

  • If you don’t have access to a video camera, feel free to use a smartphone
  • Pay attention to lighting
  • Near sunrise and sunset are the best times of day to shoot live video outside
  • Make sure your actors are well lit, but not “blinded by the light.” Also, be careful of shadows that may cover their expressions
  • Unless you have a professional camera, avoid shooting video under low light or outside at night
  • Pay attention to what is in the background
  • If you’re using a smartphone to record, try to stay in a steady position. If you are standing, lean on something, such as a pole or building
  • It’s best for actors to wear solid colors.
  • Last but not least, actors must speak in loud, clear voices.

Edit the video

  • There are many free tools, such as iMovie, ScreenFlow, PowerPoint, and Camtasia
  • Start with the voiceover and then add your visuals. You may need to cut clips and build in transitions to make it smoother
  • When you add music, make sure it is royalty free

Publish it!

  • Andrew Follett, Founder of explainer-video creation company Demo Duck, gives some helpful tips about publishing on YouTube. Once you test the video and make sure the format is right, give a good title, description, and tags so that others can easily find it!

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