There is no shortage of freelance writers out there, but finding the right one for your particular project can often be a challenge.
For the uninitiated, the process of figuring how to promote your job opportunity can be a time-consuming, stumbling block. First, you post your job somewhere, then you cross your fingers and hope that enough qualified applicants come across your writing gig. If not, then you are back to square one trying to figure out how to attract top talent.
To help you get your job in front of the right group of freelance writers, below you will find a handy list of all the different ways you can promote your online writing jobs.
Local Classifieds
Local classifieds, whether in print or online, are often the first stop for firms looking to take on a freelance writer.
This is usually not the best route. Firstly, you are limiting your exposure to a single geographic area when you could expand your search across the country or even the world. Secondly, most experienced writers aren’t checking Craigslist for freelance work with so many other platforms and methods for finding reliable work.
Even if you want to keep it local or hire a writer in a specific market, there are better places to post your freelance gig. However, this is an option if you’re looking to increase awareness wherever you can.
Job Boards
Online job boards provide an excellent way to get your writing opportunity seen by the best writers in the game. However, there are many job boards out there.
Posting your job to every single one is not only time-consuming and costly, but it also yields a mountain of candidates to dig through. For the best results, zero-in on one to three job boards where you will post your job.
Social Media
If you or the company you work for has a large following on social media, posting that you have a writing gig available is not a bad idea—not to mention free.
Twitter is arguably the best social media platform for posting about your job, considering that 25% of verified accounts are owned by journalists or media outlets. Be sure to add any relevant hashtags to your post to increase visibility. Also, don’t forget to add any links or contact info for applicants to follow for additional information about the job.
Your Own Website
Do you have a jobs or career section on your website?
Sometimes the best place to post your gig is on your own website alongside other open positions you may have. Plus, you can use your website to write a longer description of your writing project than you can on social media.
Link your social media post to the job description on your website and you’re all set! You can even run some paid ads on Facebook, LinkedIn or Google to increase awareness.
Networking
You might already have the perfect freelance writer in your personal network. Ask other professionals you know and ask them if they would recommend someone.
Go to a local writers meetup or conference and scout for freelancers that way. Whether you get a referral from someone you trust or forge a new relationship with a writer that you meet at an event, networking is a great shortcut for finding a writer in a pinch.
Cold Contacting
Instead of having the writers come to you, go directly to them.
This approach is best suited if you need a writer with a very specific niche. Search the web for writers that specialize in what you need and contact them directly with your job. You can spend some time crafting cold emails to help lend some insight into the job and invite them to schedule a call or meeting with you if they’re interested.
Freelancer Platforms
Perhaps the best way to promote your online writing jobs is to use a freelance platform.
Online freelancer platforms typically allow you to post jobs, hire freelancers, and pay them all in one place. Freelancers have embraced such platforms for their reliability and steady flow of work they provide. Fiverr is one such platform in which freelancers promote their services directly to buyers.
Searching the site for the type of content you need will allow you to conveniently browse freelance writers and hire them directly.
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