List building is a strategy that allows marketers to target customers based on their needs, goals, or other personal criteria (e.g. purchase history, location, age, etc.). These lists can be applied to all marketing materials (as well as the work of sales and service reps) to help your team offer customers a personalized and delightful customer experience.
Automated list building software exists to help your team create and manage accurate, up-to-date, and easily applicable lists in a way that's quick and easy.
What is automated list building?
Automated list building is the process of using a tool to help you automatically create lists of audience members, whether buyer prospects or customers.
Automated list building software is a type of marketing automation tool that allows you to do this. We'll review some examples shortly.
Benefits of Automated List Building Software
Here are some examples of the many benefits that you'll get from using automated list building software.
- Segment customers into groups for targeting.
- Identify your most qualified leads and personas.
- Personalize customer experiences to help you retain more customers.
- Offer your customers the information and content that they care about.
- Automate the workflows to share tailored emails, SMS, and campaigns to the right customers at the right time.
- Analyze your lists as needed over time.
- Ensure your lists are automatically updated with new contact data.
- Share lists with Sales and Service reps for easy prospect/ customer handoff.
- Better understand your buyer personas and customers.
Automated List Building Software
1. HubSpot Marketing Automation Software
Price
HubSpot's Marketing Hub comes in four plans: Free, $45/mo (Starter), $800/mo (Professional), and $3,200/mo (Enterprise).
Key Features
HubSpot's Marketing Automation Software allows you to build beautiful and automated email campaigns that are sent for you based on predetermined triggers. This way, you know your tailored content is being sent to the right recipients at the right time.
Since HubSpot's Marketing Automation Software is integrated with Marketing Hub and your CRM, your lists will be automatically updated for you with new or updated contact information.
Use HubSpot's advanced segmentation logic to determine which customers are added to your workflows and at which point in the buyer's journey that happens. HubSpot also pulls information about your recipients via the Contact Database so each email is customized.
2. Adroll
Price
AdRoll offers a free plan and a Growth plan that's $19/mo.
Key Features
AdRoll is a marketing platform for email, web, and social media. To help you identify your audience, you can retarget prospects and customers at the right time (e.g. after purchase or sign up) with automated email series.
Trigger form display for email capture by your customer segments and their activity. You can also track then use AdRoll to track the success of those ads and emails in a single dashboard.
3. OptiMonk
Price
OptiMonk has four plans that range in price from free to $199/mo. There's also a customizable plan that requires you to contact a sales rep.
Key Features
With OptiMonk, you can build email lists of your website visitors who are most likely to convert based on their behavior. Then, OptinMonk will help you create and send emails that include tailored offers for those recipients.
In addition to email, you can subscribe your list of visitors to Facebook Messenger as well as use the tool's widgets for gathering phone numbers of your website visitors so you're able to create SMS campaigns.
4. Outgrow
Price
Outgrow has four plans ranging in price from $14 to $600/ month.
Key Features
Outgrow is a marketing platform that helps you create interactive quizzes, polls, calculators, and chatbots. Increase engagement across your content with dynamic text and charts that are based on user inputs.
You can segment your leads and assign them to campaigns that are tailored to their needs and interests. You can also use those segmented lists to help you personalize confirmation emails for your visitors.
5. Klayvio
Price
Flexible pricing with the option of a free plan for Email, SMS, or Email and SMS depending on your needs.
Key Features
Klayvio is an email and SMS marketing automation software. With Klayvio's Flows feature, you can set customizable triggers to split audience members into different lists or groups. Customers are then sent down unique paths based on their list/ grouping with emails and texts that are specific to their needs and goals.
You can also set up list automations so that customers who subscribe to your business, they're sent a welcome series via email and/or SMS. Additionally, create and share messages based on audience segments such as region, past purchases, and more.
Automate Your List Building
Automated list building helps your team accurately and efficiently create prospect customer lists and segments that can be used by Marketing (as well as other internal teams) to tailor marketing content and materials to individuals. By automating the personalization of the buyer's journey, your team will have the ability to convert, delight, and retain more customers.
