The end-of-the-year holidays present a great opportunity for business owners and entrepreneurs for the simple reason that consumers have more needs around these times. For instance, consumers might be looking for a locally owned wine shop that can help them prepare for a holiday feast, or a graphic designer who can create a gorgeous custom holiday card.
If you’re a business owner or entrepreneur, here are some tips for crafting a marketing plan that connects you with the right holiday consumer.
Use Social Media Wisely
Social media platforms are a great tool for any small business owner. They’re inexpensive, fun ways to show what you and your business are all about. Business 2 Community suggests giving your official social media pages a bit of holiday cheer by including holiday-themed graphics. Another marketing resource, Practical Ecommerce, recommends running contests on platforms like Facebook and Instagram, and using shopper-friendly Pinterest to make holiday-themed boards.
Create Holiday Themed Content
Sure, you want to show off your services and product, but a little bit of holiday-themed content on your blog or social channel can go a long way. For instance, if you run a wine shop, an infographic or blog post about the top holiday cocktails will be helpful and festive. Don’t forget to share holiday themed content as well. See a holiday-themed video that you think your community would love? Put it on your social platforms to show you’re in the holiday spirit.
Send Well-Crafted Holiday Emails
Everyone loves to have a bit of holiday cheer dropped into their inbox. Entrepreneur has tips for how to craft a holiday-themed email that will get people to open and engage with it. For instance, they suggest using short, direct subject lines so people know exactly what to expect from your email. If you’re looking to have people click through to your site, try using buttons rather than hyperlinked text, a method that generally gets more results. And of course, don’t forget to proofread your emails—no one wants to be wished a “Berry Christmas.”
Trade Holiday Tips and Stories
Everyone has holiday tips and tricks they use to make this hectic time of year run a little more smoothly. And everyone has those holiday stories that bring about laughter or remind others of what this time of year is really all about. Share your holiday tips and stories on your social platforms and in your emails, and encouraging your customers to do the same. A simple question posted to Facebook can generate a lively conversation on your page and show your community that you’re both a business and an important resource. So ask people for their cooking hacks, Christmas Eve traditions, and decorating tips and watch the conversation take off.
Have Fun!
The holidays are a busy, even crazy time of year, but they’re also a lot of fun. Be sure you’re spreading authentic holiday cheer to your customers and you’ll be sure to find success this holiday season.
Have any great holiday tips? Please share with us in the comments below.
The post Tis The Season: Holiday Marketing Tips Every Business Needs To Use appeared first on Official Fiverr Blog.