When it comes to running a business, the key to success lays in setting yourself apart from the competition. An obvious but effective way to do this is by going above and beyond in your offering.
When selling your services on Fiverr®, Gig® Extras offer an opportunity to do exactly this. Every seller on Fiverr can offer four different extras, one of which is an Extra Fast option that charges a bit more for a faster turn around.
Those three remaining Extras are yours to customize according to your own needs. So what might those extras be? And which ones will help you get more business?
Anticipate Your Customer’s Needs
After you’ve done several Gigs, you’ll probably notice trends in terms what your customers ask for. For instance, if you’re a logo designer, they may ask for the logo in different sizes, formats, and even colors. Or if you’re offering an SEO keyword strategy, you may get requests secondary keywords or a proposed content schedule.
These requests should be leveraged as ways to tier your offering and make a bit more money.
It’s All About the Phrasing
How you sell you Extras is as important as deciding on what they are. For instance, you don’t want your base offering to seem unattractive or less than adequate. But you also don’t want your Extras to feel unnecessary or optional.
When writing what your Extras here, think of them as different packages for your offering. Your customers will come to you with a variety of needs, and your Extras should convey that you’re more than willing and able to accommodate them.
It may be smart to phrase your Extras with language like “If your project requires it, I can offer…”
Be Open to Learning As You Go
Adapting your offering as you go along is often a good idea. For instance, if no one is ordering your Extras, try rephrasing them or switching them up entirely. Sometimes the fact that no one is buying your Extras simply means that customers don’t know what they are, or feel they are unimportant.
Also, take a look at what other sellers are offering as Extras and see if there’s anything you can learn from them. You may even want to look outside your category to get unique inspiration. Having Extras that are unexpected but useful might end up being the key to getting more business.
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