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Go into almost any supermarket this week and you will encounter something rarely seen in American life: barren shelves.  From frozen vegetables to toilet paper, many grocery stores have been cleaned out by a panicked public. The coronavirus pandemic has led large numbers of consumers to engage in hoarding behavior, leaving some others struggling to […]

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Consumers are getting smarter with their buying decisions now that they have an over-abundance of options.  This means brands have to adapt to this changing behavior and rev up their efforts to meet consumer expectations. So for the most part, brands will be fueling their 2020 campaigns with actionable data and appealing to the emotions […]

The post Top 4 Brand Campaign Trends for 2020 appeared first on .

A few days ago I was approached by a member of the management with a question: “What do we need from IT in order to be ready for WFH?” Being a ‘Born in the cloud’ company, the answer was pretty simple: Laptops (which all employees are already equipped with) and an internet connection. Well……that is […]

The post Fiverr’s IT and Security WFH Plans During COVID-19 appeared first on .

Almost 60 years have passed since the passage of the Equal Pay Act of 1963. That bill made it illegal for employers to pay women less for the same job as they would pay a man. Yet among full-time employees, male workers earn about 20% more than females do on average. Part of the reason […]

The post How Female Freelancers Can Help Close the Gender Pay Gap appeared first on .

Wake up at 6:00 am. Get dressed. Feed the dogs. Go for a run. Walk the dogs. Settle into the office and work until around 5:00-5:30-ish, maybe longer if there’s an urgent deadline, but otherwise I try to finish up around that time.  That was pre-Covid-19. Today, my days look a whole lot different.  Automattic, […]

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