How to Avoid Common Mistakes with Content Localization
Remember the translation error that cost HSBC $10 million in rebranding campaigns? The translated version of the bank’s tagline, “Assume Nothing” became “Do Nothing” in some countries. KFC followed suit by mistakenly translating the catchphrase, “Finger-Lickin’ Good” to “Eat your fingers off” in Chinese. These translation errors can be hilarious at best, but for the […]
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