(BPT) – “As soon as we learned about a talented golfer nicknamed ‘Beans,’ we had to know more,” said Jilliann Kupfer DeLawyer, senior director of marketing for Saucy Spoon Baked Beans. “Peyton’s story, her drive, and her genuine love for the product ar…
Saucy Spoon finds perfect partner in collegiate golfer ‘Beans’ Read More »
(BPT) – For any business, effective marketing is about getting the right message to the right person at the right time. Today’s AI capabilities take this goal to the next level, allowing businesses to transform how they connect with customers. But AI’s…
Context is Everything: How AI turns Human Behavior into Marketing Impact Read More »
(BPT) – For any business, effective marketing is about getting the right message to the right person at the right time. Today’s AI capabilities take this goal to the next level, allowing businesses to transform how they connect with customers. But AI’s…
Context is Everything: How AI turns Human Behavior into Marketing Impact Read More »
(BPT) – Gen Z is expected to make up over 27% of the U.S. workforce by the end of 2025, and if your workplace wants to attract top talent from this generation, you’ll need to provide a positive company culture that fosters work-life balance and opportu…
Attracting Top Gen Z Talent: 3 Ways to Meet Gen Z’s Priorities Read More »
(BPT) – No matter who you’re shopping for this holiday season, there’s a piece of tech they’ll use every day. From avid gamers and music fans, to busy parents, students and creatives, the right device makes life easier, more fun and more personal. HP h…
Essential tech for everyone on this year’s gift list Read More »
(BPT) – By Eric YuEric Yu leads global SMB business strategy within Lenovo Intelligent Devices Group, overseeing Lenovo’s Commercial Product Center, Workstation and Client AI businesses. He leverages his AI expertise to translate business needs into ef…
Building toward an AI-powered future Read More »
(BPT) – By Steffen Schreier, SVP Product and Portfolio, at Telesign, a Proximus Global companyThe holiday season is a crucial time for brands. It’s also the busy season for scammers.This year, consumers will face an unprecedented surge in fraud attempt…
How to protect consumers and build brand trust this holiday season Read More »
(BPT) – Murals possess a unique ability to bring a community to life, creating spaces for connection, reflection and inspiration. These public art installations transform spaces, fostering community ties and positively impacting the well-being of those…
(BPT) – Does your customer experience meet your customers’ expectations? According to PwC, it probably doesn’t, as 54% of U.S. consumers believe the customer experience at most companies needs improvement. The stakes couldn’t be higher because this sam…
The Secret to Happy Customers? In-person Considerations That Matter Read More »
(BPT) – By Ha Sang-chul, president of LG IndonesiaAs we celebrate LG’s 35-year journey in Indonesia, I am filled with both gratitude and optimism for what lies ahead. Our presence in this vibrant nation has been more than a business story – it has been…
[Executive Corner] Partnering in Progress: 35 Years of Growth With Indonesia Read More »
