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Featured Fiverr Seller: Doug Does Design

In anticipation of our upcoming master class with legendary graphic designer Rob Janoff, we want to introduce you to some of the incredible sellers in our Logo Design category. We got up close and personal with Doug, a new Fiverr seller whose design work is already #GigGoals. Check out his inspirational words of wisdom & […]

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8 Signs That It’s Time to Update Your Logo

As with anything visual, graphic design trends change, sometimes with each passing year. Just when your business has established itself as fashionable and up-to-date, a competitor opens with a logo and website that’s a little hipper. But you don’t have to wait to start losing customers to update your look, starting with your logo. Here […]

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Use Competitive Analysis to Quickly Grow Your Customer Base

The first thing on any business’s to-do list is growing its customer base. Growing your business means more conversions, revenue, and expansion. Surprisingly, not many businesses use competitive analysis to expand their customer base, even though it’s one of the most efficient ways to do so. For smaller businesses, in particular, time is of the […]

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Does Your Logo Fit Your Marketing Needs?

Don’t underestimate the power of your logo. Your logo is the face of your company. The more it stands out, the more clients and customers will remember you. Small business owners are in a unique position. At this stage in your growth, you have a personal connection between the product (or service) you are selling […]

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Using the Rule of 3 for Visual Merchandising Success

Visual merchandising is the planning and arrangement of floor plans and 3D displays of products and services in such a way to increase a retail store’s sales. It’s a common practice in the retail industry. Go into your favorite store, and you’ll quickly observe examples of visual merchandising in anything from floor displays to mannequins […]

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Gig Economy News: Clear Communication

Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your brand, the way you communicate with your customers, and the way you communicate with other businesses can define your trajectory. Whatever your strengths or weaknesses, this week’s Gig Economy News is […]

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Time for a Refresh: 4 Ways to Repurpose Content

If you’ve ever written (or commissioned) an excellent piece of content, you know firsthand how tragically short the timespan can be in which that content is considered ‘relevant.’ In the writing biz, we’re told not to reference articles more than six months old. Pieces that talk about a certain trend, event, or release often have […]

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How to Respond to Negative Reviews and Improve Your SEO

You’ve worked hard to boost your website’s visibility in search rankings, investing in high-quality content and avoiding Google’s penalties. But despite all that hard work, a few bad reviews can knock you down below your competitors, costing valuable website visits and eventually impacting your bottom line. But there is something you can do to help […]

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