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Challenging Freelance Stereotypes with Natalie Zfat

This is a sponsored post written by Natalie Zfat on behalf of Fiverr. The opinions and text are all Natalie’s own. As a freelance social media consultant for the better part of a decade, I’ve heard it all: “How do you get anything done?”  “Are you eating out of the fridge all day?”  “Can you actually […]

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Newbie on the Spot: Social Media Marketer Lynn Bisoul

Newbie on the Spot: We went full groupie over Lynn Bisoul—Instagram marketer, social media maven, and Fiverr newbie who is already scoring a well deserved A+ for originality and creativity. Get ready to “ooh” and “aah” as we get up close and personal with the social [media] butterfly, and share her inspirational tips on how […]

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How to Write a Winning Proposal For Your Freelance Business

In the freelance world, how you position yourself at the beginning of a business relationship can be just as important as the work you will ultimately deliver. As the saying goes, you only have one chance to make a good first impression, and one of the key moments for making such an early impact is […]

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Top 10 Things Every Freelancer Needs to Know

Freelancers now make up 34% of the U.S. workforce and are projected to compose 43% of it by 2020. With these numbers in mind, it’s important for current and future freelancers to be smart, savvy, and learn how to distinguish themselves from the competition. Here are 10 essentials every freelancer should know. 1. Network until […]

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You DO Have Time To Blog! 4 Easy Tips To Make It Happen

The benefits of blogging – including the potential to dramatically increase SEO ranking, leads, and professional authority – are well known. Still, many small business owners don’t prioritize this critically important marketing tool. Unsurprisingly, many entrepreneurs who don’t blog on their business websites cite time (or lack thereof) as a main reason. The good news […]

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How You Can Protect Net Neutrality and Doers Everywhere

A few months back, we voiced our concern over the proposed changes to net neutrality regulations. Quick refresher: net neutrality is good for business, and ending regulation of ISPs (think Time Warner, Comcast, Verizon, or whomever you pay for internet access) could have a seriously detrimental effect on your business. It means ISPs (internet service […]

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Step up, America: 5 ways public transportation is crucial to our small towns


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(BPT) – If you’ve ever had to scramble to get to work because your car isn’t running – or you’ve been unable to drive due to an injury – you understand some of the challenges of the vast number of Americans who rely on public transportation in small towns.

And as baby boomers move into their golden years, they’re creating demand for more investment in public transportation options – especially in small towns and rural areas.

Those are the findings of a study by the American Public Transportation Association (APTA) showing such small-town ridership grew nearly 8 percent from 2007 to 2015, even though rural populations declined by more than a half million residents. The top users of such rural amenities? Seniors, veterans and those with disabilities.

In many cases that population would otherwise find it problematic to find regular transportation to and from jobs, healthcare facilities and stores, explaining why it’s important to convince legislators to invest in creating more small-town infrastructure and programming. Specifically, proponents hope Congress steps up by fully funding public transportation through the $61.1 billion FAST Act first approved in 2015.

The range of amenities could include everything from buses to light rail, or paratransit, a category that encompasses supplemental services such as specially equipped vans.

“It’s no secret we are a major retirement area for millions of seniors moving from other areas including many, many veterans,” states Brad Miller, CEO of the Pinellas Suncoast Transit Authority in St. Petersburg, Florida. “Public transportation is so critical as we all are aging and need mobility options as we get older.”

Some other important facts about the demand for more widespread public transportation:

* A full 33 percent of U.S. veterans who are part of the VA health care system – some 2.9 million people who have worked to defend our country – live in rural and small towns. Many have been wounded and rely on public transportation due to limited mobility.

* Americans with disabilities who live in small towns require 50 percent more public transportation trips than unimpaired people.

* Because many seniors prefer to age in place rather than move to high-employment urban areas, seniors make up 17 percent of populations in rural areas compared to 13 percent of urban populations.

* Transportation can take a big financial bite out of those living in rural areas; on average, they spend 7 percent more on transportation than city dwellers. For example, driving an older-model car costs about $3,000 annually – an average $20 per trip – while public transportation in rural areas averages out at $7 for every five miles traveled.

* Rural public transit boosts safety and reduces the overall risk of traffic accidents, and not just among vulnerable populations. U.S. commuters as a whole reduce their crash risk by more than 90 percent when choosing public transit over driving; overall, transit-oriented communities undergo just 20 percent of the traffic casualties suffered by auto-oriented communities.

To help address transportation issues for seniors, the San Joaquin Regional Transit District in San Joaquin, California, is offering a transportation service allowing them to meet non-emergency medical appointments.

“We need to connect seniors to jobs, and especially to their medical transportation services,” emphasizes CEO Donna DeMartino. “They may have healthcare, but if they can’t get there it does them no good.”

Transportation is also key to older residents of State College, Pennsylvania, one of the fastest-growing retirement communities in the nation.

“We do have a number of people who have stayed in the area or are coming back home, and they want independence and to stay in their homes,” notes Louwana Oliva, general manager of the city’s Centre Area Transportation Authority. “A lot of times, transportation is that key. They can manage to stay at home if they have transportation that gets them to healthcare and out to socialize.”

Americans need to move forward to keep our country productive by encouraging legislators to look out for the needs of our vulnerable populations in small towns.

Learn more about the FAST Act and supporting public transportation in rural areas at www.apta.com/rural.

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