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Email isn’t dead. It’s simply evolving. Not only do 73% of millennials prefer to receive communication from a business via email, but it’s also still the top tactic for generating leads, beating out social media. If you’ve neglected to tend to your email marketing efforts, it could be hurting your business. Whether you want to […]

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Naming your company can make starting your own business feel official. This is the fun part, right? But the pressure to think of a word or phrase that conveys your brand message, translates, and is 100% original leads many founders to frustration and creative block—and turns a task that seems like it should be NBD into […]

The post Name Game: How 8 Entrepreneurs Named Their Companies appeared first on .

Taking the leap to become a full-time entrepreneur or freelancer can be scary, so it helps to know that you’re not alone. Kate Gremillion and Tallia Deljou wanted to foster a community to do just that. So the two friends founded Mavenly + Co., a career-coaching business geared towards millennial women, which offers one-on-one mentoring sessions, […]

The post The Cofounders of Mavenly + Co Serve Up Some Killer Career Advice appeared first on .

Jingle bell…on the clock? Independent professionals tend to struggle with an inconsistent income, so many freelancers think they need to take on whatever work comes along. This often means they either can’t even take time off during the holidays—or feel guilty if they do. Money is essential, of course. But a little well-earned R&R can […]

The post All I Want For Christmas is Paid Time Off: How to Take a Holiday Break as a Freelancer appeared first on .