Over the past five years, I’ve been creating content for some of the most successful content-first brands. And if there’s one thing that all their content marketing strategies have in common, it is a solid content gap analysis.
How Content Gap Analysis Bolsters Your Marketing Strategy Read More »
As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing. I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn’t) with the company they endorse.
How to Get Celebrity Endorsements — Even if You’re Not a Huge Brand Read More »
On a memorable evening in Tokyo, State of the Word 2024 brought together WordPress enthusiasts from around the world—hundreds in person and millions more online. This event marked the first time State of the Word was hosted in Asia, reflecting the platform’s growing global reach.
State of the Word 2024: Legacy, Innovation, and Community Read More »
By mid-December, my Instagram feed is overflowing with my friends’ Spotify Wrapped playlists.
(BPT) – It was a day that 6-year-old Abbey and her parents will never forget. Abbey, from San Lorenzo, California, has leukemia. But she got to take some time off from hospitals, treatments and procedures to be a princess, complete with a unicorn compa…
A tea party with a unicorn and a wish granted to child fighting a critical illness Read More »
(BPT) – When you look at your 5-to-10-year life plan, is a new car, wedding, or buying your first home on your vision board? There is one key behind the scenes that you need to unlock access to funds to reach these goals: a good credit score.A good cre…
Build credit wisely with these 5 tips Read More »
Over the past three years, I’ve written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, I’ve witnessed more and more brands investing not just in new content, but in content optimization.
The Ins-and-Outs of Content Optimization, Straight From a Marketer Read More »
Just when it looks like I can‘t possibly write anything else about AI, I arrive with another blog post on the subject.
7 AI Automation Examples that Will Streamline Your Marketing Strategy Read More »
If you need a little push to start writing this winter, in the comfort of your familiar editor, here it is! You can now use the Block Editor to create electronic books and other documents—all completely offline. What a full circle moment for Gutenberg! The Block Editor contains so many features I miss when writing […]
Write Books With the Block Editor Read More »
(BPT) – By Craig Fugate, former Administrator of FEMA and a lifelong advocate for all-hazards preparednessWhen you’ve been in emergency management as long as I have – whether it was leading efforts in Florida or running FEMA – you quickly realize one t…
How Solar Generators Revolutionize All-Hazards Preparedness Read More »
