Intent-based marketing: How to target ready buyers
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In business, to waste time is to waste money so you need a strategy that is efficient and the best use of your resources.
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State of the Word 2025: Innovation Shaped by Community
State of the Word 2025 brought the WordPress community together for an afternoon that felt both reflective and forward-moving, blending stories of global growth with technical milestones and glimpses of the future. This year also marked the twentieth State of the Word since the first address in 2006, a milestone noted in the WordPress history […]
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MSSP results prove value-based care delivers healthy patients, returns
(BPT) – The Medicare Shared Savings Program (MSSP) achieved unprecedented results in 2024, marking the highest savings and participation rates since the program’s inception. The program generated $2.5 billion in Medicare savings while distributing $4.1…
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WordPress 6.9 “Gene”
WordPress 6.9, code-named “Gene,” brings major upgrades to how teams collaborate and create. The Notes feature introduces block-level commenting to streamline reviewing and polishing content, navigating across the entire dashboard with the Command Palette is now faster for power users, and the new Abilities API provides a standardized way to open the door for AI-powered and automated workflows. Combined with all the performance and accessibility improvements, 6.9 is one to write home about.
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Context is Everything: How AI turns Human Behavior into Marketing Impact
(BPT) – For any business, effective marketing is about getting the right message to the right person at the right time. Today’s AI capabilities take this goal to the next level, allowing businesses to transform how they connect with customers. But AI’s…
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3 bitter truths all marketers need to hear right now
When I saw a LinkedIn post from today’s master declaring, “Marketing’s job is not to drive revenue,” I did a little shimmy and thought, “She gets it!”
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Building toward an AI-powered future
(BPT) – By Eric YuEric Yu leads global SMB business strategy within Lenovo Intelligent Devices Group, overseeing Lenovo’s Commercial Product Center, Workstation and Client AI businesses. He leverages his AI expertise to translate business needs into ef…
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Attracting Top Gen Z Talent: 3 Ways to Meet Gen Z’s Priorities
(BPT) – Gen Z is expected to make up over 27% of the U.S. workforce by the end of 2025, and if your workplace wants to attract top talent from this generation, you’ll need to provide a positive company culture that fosters work-life balance and opportu…
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Essential tech for everyone on this year’s gift list
(BPT) – No matter who you’re shopping for this holiday season, there’s a piece of tech they’ll use every day. From avid gamers and music fans, to busy parents, students and creatives, the right device makes life easier, more fun and more personal. HP h…
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Use the Ick to Create Better Marketing
Our expert this week has a few hot takes.
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