With around 800 million monthly active users (500 million daily!), Instagram is a clear choice for entrepreneurs and marketers looking to get exposure and share their content. It’s particularly popular with Millennials and Gen Z, who have been gravitating away from Facebook (even though Facebook owns Instagram) for some time. While the platform was obviously […]

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Influencers reach people. Just one post can deliver the kind of exposure many business owners only dream of having. They aren’t just flashing a message in front of their followers either. People who read influencer posts actually pay attention to what they say (a survey found that 40% of US internet users aged between 13–20 […]

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Medical student and Fulbright scholar Aditi Kantipuly has always been fascinated by rare diseases but knew that, given their unusual nature, most people know very little about these conditions. So she developed the idea of integrating verbal and visual images to make educating the public about rare genetic conditions as easy as A, B, C! She […]

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