Black Friday might be retail’s key event of the year, but the following day is a wonderful way for consumers to celebrate (and support) smaller stores and boutiques. And for owners, Small Business Saturday (SBS) is a great opportunity to promote special deals, discounts, and limited-availability services that can draw attention from new customers and […]

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Black Friday is traditionally seen as a brick-and-mortar retail event. As a result, service providers – like website designers, copywriters, or voiceover artists – often think the event doesn’t apply to them. But the truth is there’s a market for just about everything on Black Friday. People are already expecting to spend money on that […]

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In 2016, more than 112 million shoppers participated in Small Business Saturday, spending a reported $15.4 billion dollars at local shops in their community. For many entrepreneurs, the day marked their best sales of the entire year, so it’s important that you do everything possible to make the most of the opportunity. Here’s how to […]

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