Many retailers who extend their hours or remain open for the holidays in order to increase seasonal sales and attract more shoppers. This might not be right for you and your business, but that doesn’t mean that you can’t turn your holiday closure period into sales. That’s right: Closing on the holidays might actually be […]

The post Why Closing for the Holidays Could be Good for Business appeared first on .

Ah, the holidays. It’s the time of year marked by the busy rush to get things done before people go on vacation, and the mad gift-shopping season. But, as a freelancer, there’s one thing you might not have considered doing: giving gifts to your clients and repeat customers. It’s easy to get caught up in […]

The post Why Giving Holiday Gifts to Your Clients Is a Brilliant Strategy appeared first on .

It’s no secret: Most small businesses earn 20–40% of their annual sales in the final two months of the year, meaning it’s essential to run an effective holiday campaign. Whether you have an online store, a brick-and-mortar shop, or both, your small business will benefit from a season of strategic holiday promotions. You’ll drive sales, […]

The post Something to Celebrate: How to Run Holiday Promotions appeared first on .

The holiday season brings people together in celebration and camaraderie, right? Not so in the entrepreneurial world, where it means you’ll have to compete even harder with compelling offers and values. Instead of trying to match competitors with deeper discounts, build special holiday promotions that stand out. This can include rolling deal-a-day offers that refresh […]

The post Holiday Promotions Beyond the Ho-Hum appeared first on .