If you’ve ever used Amazon’s Alexa, Apple’s Siri, IBM’s Watson, or Facebook Messenger to make purchases, schedule reminders, write emails, check the weather, or do research, you’ve used a chatbot. Although chatbots can’t answer all questions and concerns (they lack emotional intelligence), they can deal with a majority of conversations from customer service and booking […]

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Celebrations promote joy—so you could say Glow Global Events is in the business of happiness. A certified Minority Woman Business Enterprise (M/WBE), Glow offers a full complement of events management services in Los Angeles and New York. As longtime Yankees fans, Glow founder Cheryl Gentry and her team couldn’t imagine a better brand activation than […]

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When branding teams first started to understand that social media is valuable for reaching customers, many of them worked hard to create convincing, compelling posts. Over time, they learned the power of image-based posts to capture attention in crowded newsfeeds. They committed to monitoring and refining this strategy to get improved results with each campaign. […]

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As the weather cools down, it might feel tempting to bundle yourself up in some blankets and put your business into hibernation until the spring. However, chilly temperatures are no excuse for dropping the ball when it comes to managing and expanding your business. With the holidays quickly approaching, it’s the perfect opportunity to start […]

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What’s in a name? For business owners today, the long-standing quote from Shakespeare is as relevant as ever. Your company name has to do a lot: roll off people’s tongues, be web-friendly, and get potential customers to respond on an emotional level. There’s a certain art to choosing a name and often it can make […]

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