Self-publishing is traditionally presumed to be a small-scale enterprise. You write the book, manage its production, then attempt to sell it locally or – if you’re particularly ambitious – online, where your potential audience opens up to all readers in their native language. But if you’re aiming for that global reach, you’re still limited by […]

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Freelance business owners often get caught up in the day-to-day grind of running a business, leaving them little time to devote to things like finding new clients, broadening networks, and improving products and services. But scaling up is crucial to the survival and wellbeing of any freelance business. The following tips will help give your […]

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American Author Richard Bach once said that “a professional writer is an amateur who didn’t quit.”   Keeping this in mind, whether you’re a writer, graphic designer, video animator, or aiming to be anything else, what are you doing to become a professional? To help, consider the below insight from some of today’s most well-respected business […]

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Starting and growing a business is exciting, invigorating, and often thrilling – but sometimes it can also be a little tedious and a bit draining. When you’re in a rut, it’s easy to just keep going through the same motions and hope for something to change, but if you don’t take an active part in […]

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As the internet landscape changes the way consumers interact with brands, many companies are incorporating blogs into their websites. By having their own blogs, they can create content that improves how high they appear in organic search results, while also informing and entertaining website visitors. But sometimes a blog can feel out of place on […]

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The difference between a good and bad logo can mean gaining lucrative business or being ignored by potential customers. Think of great logos: the Apple, the Nike swoosh, the wry Amazon smile. Though extremely simple, they each convey a strong, striking identity. And that’s exactly what you want for your business – something that will […]

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