Rob Janoff is the designer of the iconic Apple logo, first emblazoned on their computers in 1977. Since then Rob has gone on to work with companies as diverse as IBM, Intel, DinersClub International, Kraft Foods, Frangelico Liqueur, Kleenex, Payless Shoes, Simon & Shuster, John Deere and more famous US brands.   Over the past […]

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Steve Jobs only gave me four words of direction:  “Don’t make it cute.” Brief, indeed—but it gave me what I needed to create the Apple logo. Great logos don’t pop out of thin air. To get a result that embodies your brand, designers like me need to know a little about you, your business, and your […]

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What can a logo do? Entice a buyer? Convey ideas? Embody your brand? Spark consumer recognition? Work across all marketing platforms? Good logo design can – and should – do all of the above. Whether you’re just starting out or have been in business for a while and are feeling a slump in sales, good […]

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Iconic brands have instantly recognizable logos – you would spot the Nike swoosh, Chanel Cs, or Starbucks mermaid from a mile away. Yes, it takes some time to generate brand recognition, but a good way to develop a stellar logo is to use the principles of the SMART acronym – simple, memorable, appropriate, resizable, and […]

The post Why You Need a SMART Logo for Your Business—And How to Design One appeared first on .

Some brands and businesses have iconic logo designs that never (or only subtly) change – think Coca-Cola’s cursive, Apple’s minimalist fruit, or Nike’s swoosh. But even Google flattened its six colorful letters and took off the serifs in 2015. So is it time for you to consider a new logo design for your business or […]

The post Your Outdated Logo: How to Know When It’s Time For A Redesign appeared first on .

In anticipation of our upcoming master class with legendary graphic designer Rob Janoff, we want to introduce you to some of the incredible sellers in our Logo Design category. We got up close and personal with Doug, a new Fiverr seller whose design work is already #GigGoals. Check out his inspirational words of wisdom & […]

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