How to Build an On-Brand Conversational Style for Your Chatbot

If you’ve ever used Amazon’s Alexa, Apple’s Siri, IBM’s Watson, or Facebook Messenger to make purchases, schedule reminders, write emails, check the weather, or do research, you’ve used a chatbot. Although chatbots can’t answer all questions and concerns (they lack emotional intelligence), they can deal with a majority of conversations from customer service and booking […]

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Winner Glow: Glow Global Events Hits a Home Run

Celebrations promote joy—so you could say Glow Global Events is in the business of happiness. A certified Minority Woman Business Enterprise (M/WBE), Glow offers a full complement of events management services in Los Angeles and New York. As longtime Yankees fans, Glow founder Cheryl Gentry and her team couldn’t imagine a better brand activation than […]

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How to Use Social Media to Test Ads Before Spending Money

When branding teams first started to understand that social media is valuable for reaching customers, many of them worked hard to create convincing, compelling posts. Over time, they learned the power of image-based posts to capture attention in crowded newsfeeds. They committed to monitoring and refining this strategy to get improved results with each campaign. […]

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Gig Economy News: ‘Tis the Season

As the weather cools down, it might feel tempting to bundle yourself up in some blankets and put your business into hibernation until the spring. However, chilly temperatures are no excuse for dropping the ball when it comes to managing and expanding your business. With the holidays quickly approaching, it’s the perfect opportunity to start […]

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