5 Ways to Leverage Freelancers When You’re Self-Employed

Resolved to start your own business in 2018? With 35% of the U.S. workforce now self-employed, this is the new economy—and unfortunately for freelancers and solopreneurs, it’s sink or swim. As a business grows, solopreneurs become increasingly busy as the jack-of-all-trades. Your day-to-day consists of administration, accounting, customer service, sales, website development, marketing, and business […]

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Every Freelancer’s Website Needs These 6 Crucial Elements

Today’s freelancers often have no in-person contact with clients. Thanks to modern technology, someone can hire a worker who lives on the other side of the world and communicate with them by phone, email, or chat. As a result, professionals often turn to a freelancer’s website to learn more about the person they’re considering putting […]

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Gender Divide: Which Colors to Use When Marketing to Men Vs. Women

Color preferences are subjective, but it’s still important to understand them from a marketing perspective. There’s often a gender divide when it comes to the colors that male and female shoppers tend to like or dislike – and that can make a big difference in your marketing strategy. The most popular color overall is… Blue! […]

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Personal Branding Interview With Ashley Ashbee

In an age of bot traffic and high-volume automated messaging, marketing consultant Ashley Ashbee has powerful advice: don’t try to be more like the machines. “Tap into your target market by simply being a human!” she says. She’s helping brands establish and grow by breaking through the barriers of pixels and glass and showing people […]

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