When you make the leap and leave your 9–5, you suddenly have exponentially more responsibility. Your inbox is overflowing and your to-do list is the size of a CVS receipt. You’re covering everything for your business and so you should make sure your 2018 healthcare is covered, too. If you’re self-employed (a freelancer, consultant, independent contractor, […]

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If you’ve ever used Amazon’s Alexa, Apple’s Siri, IBM’s Watson, or Facebook Messenger to make purchases, schedule reminders, write emails, check the weather, or do research, you’ve used a chatbot. Although chatbots can’t answer all questions and concerns (they lack emotional intelligence), they can deal with a majority of conversations from customer service and booking […]

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Celebrations promote joy—so you could say Glow Global Events is in the business of happiness. A certified Minority Woman Business Enterprise (M/WBE), Glow offers a full complement of events management services in Los Angeles and New York. As longtime Yankees fans, Glow founder Cheryl Gentry and her team couldn’t imagine a better brand activation than […]

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When branding teams first started to understand that social media is valuable for reaching customers, many of them worked hard to create convincing, compelling posts. Over time, they learned the power of image-based posts to capture attention in crowded newsfeeds. They committed to monitoring and refining this strategy to get improved results with each campaign. […]

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