How to Record, Mix, and Market Your Small Business Podcast

When big brands like McDonald’s, Microsoft, and MasterCard start launching podcasts, you know this form of media is a big deal. In the past four years, the amount of people who listen to podcasts has nearly doubled, with almost 68 million Americans now listening to them each month. The podcast boom shouldn’t be too surprising. […]

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Mixing & Mastering Your Album to Perfection

Now that you’ve laid down and recorded the tracks for your next demo or album, you’re ready to mix and master it to match your creative aspirations. And remember: just because you’re on a budget doesn’t mean you need to skimp on the quality. Here’s how lean, enterprising musicians with an entrepreneurial spark can mix […]

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How to Estimate Market Size for Your Business

One of the most crucial parts of any business strategy is having a clear understanding of your market size – the number of people in a certain market who are potential buyers of your product or service. You need customers to stay in business, so it’s an important number to know. 5 Crucial Points of […]

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6 Key Components of a Comprehensive Marketing Plan

A marketing plan will lead you to make smart, strategic business decisions that will help you delight and retain customers and generate referrals and buzz. You’ll end up with a crystal clear picture of who your target client is, why they want to buy from you, and how you’ll get them to become a repeat […]

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