Visual merchandising is the planning and arrangement of floor plans and 3D displays of products and services in such a way to increase a retail store’s sales. It’s a common practice in the retail industry. Go into your favorite store, and you’ll quickly observe examples of visual merchandising in anything from floor displays to mannequins […]

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Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your brand, the way you communicate with your customers, and the way you communicate with other businesses can define your trajectory. Whatever your strengths or weaknesses, this week’s Gig Economy News is […]

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If you’ve ever written (or commissioned) an excellent piece of content, you know firsthand how tragically short the timespan can be in which that content is considered ‘relevant.’ In the writing biz, we’re told not to reference articles more than six months old. Pieces that talk about a certain trend, event, or release often have […]

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You’ve worked hard to boost your website’s visibility in search rankings, investing in high-quality content and avoiding Google’s penalties. But despite all that hard work, a few bad reviews can knock you down below your competitors, costing valuable website visits and eventually impacting your bottom line. But there is something you can do to help […]

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IBM’s Watson computer system defeated legendary game-show champions on Jeopardy by combining a deep database of knowledge with the ability to quickly process natural language questions, and provide quick natural language answers. (Well, it was Jeopardy, so it actually was listening to answers and providing questions, but you get the idea.) Chatbots aim to do […]

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gigEvery entrepreneur begins their venture with a spark: a dream or a passion. This spark helps shape the story of your business and helps keep you going forward through good days and bad. As your business develops and its story takes shape, that story and the spark within it are powerful tools not to be […]

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