Better off Dead than on the Second Page of Google: SEO Ranking Factors for 2018

Google has a complex and secret algorithm to rank website content on the web. In fact, there are at least 200 ranking factors – which makes it hard to stay up to speed on tactics that improve your website’s rankings. So, as an entrepreneur or business owner, what can you do to boost your chances […]

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Interview With Visual Communication Designer Eugenia Digon

Fiverr Pro designer Eugenia Digon’s background in visual communication and graphic design means that she’s skilled in every aspect of design. But where she really shines is by capturing complex concepts in a simple image. Look at her work and with one glance you can smell the leather and cigarette smoke of Midnight in Paris […]

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Why Closing for the Holidays Could be Good for Business

Many retailers who extend their hours or remain open for the holidays in order to increase seasonal sales and attract more shoppers. This might not be right for you and your business, but that doesn’t mean that you can’t turn your holiday closure period into sales. That’s right: Closing on the holidays might actually be […]

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Why Giving Holiday Gifts to Your Clients Is a Brilliant Strategy

Ah, the holidays. It’s the time of year marked by the busy rush to get things done before people go on vacation, and the mad gift-shopping season. But, as a freelancer, there’s one thing you might not have considered doing: giving gifts to your clients and repeat customers. It’s easy to get caught up in […]

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Something to Celebrate: How to Run Holiday Promotions

It’s no secret: Most small businesses earn 20–40% of their annual sales in the final two months of the year, meaning it’s essential to run an effective holiday campaign. Whether you have an online store, a brick-and-mortar shop, or both, your small business will benefit from a season of strategic holiday promotions. You’ll drive sales, […]

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