Color preferences are subjective, but it’s still important to understand them from a marketing perspective. There’s often a gender divide when it comes to the colors that male and female shoppers tend to like or dislike – and that can make a big difference in your marketing strategy. The most popular color overall is… Blue! […]

The post Gender Divide: Which Colors to Use When Marketing to Men Vs. Women appeared first on .

In an age of bot traffic and high-volume automated messaging, marketing consultant Ashley Ashbee has powerful advice: don’t try to be more like the machines. “Tap into your target market by simply being a human!” she says. She’s helping brands establish and grow by breaking through the barriers of pixels and glass and showing people […]

The post Personal Branding Interview With Ashley Ashbee appeared first on .

We all know them. we even tend to call them “annoying” and by instinct we hover our cursor right on top of the part that says “you can skip in 5..4..3..2..1”

These are the Pre-roll video ads, of course.

 Pre-rolls are constantly evolving, and by now you should already be familiar with a new(ish) format of […]

The post 11 Best YouTube Pre-Roll Videos That You Won’t Skip appeared first on .

It’s easy to feel overwhelmed when it comes down to choosing the right freelancer. But it doesn’t have to be. By knowing the key details to look at within a freelancer’s profile, you can easily find your precious gem. I interviewed a range of Fiverr employees to discover the best tips and tricks to finding […]

The post How To Find The Right Freelancer on Fiverr appeared first on .