Communication: it’s an art and a challenge, and for a small business it is a critical component for success. The way you communicate your brand, the way you communicate with your customers, and the way you communicate with other businesses can define your trajectory. Whatever your strengths or weaknesses, this week’s Gig Economy News is […]

The post Gig Economy News: Clear Communication appeared first on .

If you’ve ever written (or commissioned) an excellent piece of content, you know firsthand how tragically short the timespan can be in which that content is considered ‘relevant.’ In the writing biz, we’re told not to reference articles more than six months old. Pieces that talk about a certain trend, event, or release often have […]

The post Time for a Refresh: 4 Ways to Repurpose Content appeared first on .

You’ve worked hard to boost your website’s visibility in search rankings, investing in high-quality content and avoiding Google’s penalties. But despite all that hard work, a few bad reviews can knock you down below your competitors, costing valuable website visits and eventually impacting your bottom line. But there is something you can do to help […]

The post How to Respond to Negative Reviews and Improve Your SEO appeared first on .

IBM’s Watson computer system defeated legendary game-show champions on Jeopardy by combining a deep database of knowledge with the ability to quickly process natural language questions, and provide quick natural language answers. (Well, it was Jeopardy, so it actually was listening to answers and providing questions, but you get the idea.) Chatbots aim to do […]

The post How Chatbots Use Instant Engagement to Boost Sales appeared first on .

gigEvery entrepreneur begins their venture with a spark: a dream or a passion. This spark helps shape the story of your business and helps keep you going forward through good days and bad. As your business develops and its story takes shape, that story and the spark within it are powerful tools not to be […]

The post Gig Economy News: The Entrepreneurial Spark appeared first on .

This is a guest post by Josh Elkin, founder of Best Coast Marketing – a marketing agency which helps increase their clients’ traffic through organic link-building. Josh enjoys writing about entrepreneurship, marketing, productivity, and self-improvement. There are few things more exciting than getting paid money for your expertise. Creating a consulting business, however, is another […]

The post Starting a Freelance Consulting Business? Avoid These 4 Common Mistakes appeared first on .

Kiva is the world’s first and largest crowdfunding platform for social good and has funded more than $1 billion in loans to entrepreneurs in 83 countries. Fiverr and Kiva share a goal of promoting lean entrepreneurship around the world by giving would-be business owners a hand up, not a handout. In honor of International Women’s […]

The post Honor International Women’s Day by Empowering Female Entrepreneurs appeared first on .