Small Business Branding 101: The 5 Essentials of Logo Design

A good logo can do wonders for a small business. It becomes synonymous with the brand and can stimulate feelings and associations toward a business that garners trust and loyalty. Think for a minute about companies that have great logos – they’re easy to recall and that’s what every business wants. For entrepreneurs, designing a […]

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Business travel on the rise for women: Road warrior gives 5 tips for traveling like a boss

(BPT) – When it comes to business travel, more women are taking to the road and sky to get to their destinations. In fact, women account for 47 percent of all business travel worldwide, reports the Global Business Travel Association.With female busines…

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The Entrepreneur’s Guide to Buying a Logo Design

Rob Janoff is the designer of the iconic Apple logo, first emblazoned on their computers in 1977. Since then Rob has gone on to work with companies as diverse as IBM, Intel, DinersClub International, Kraft Foods, Frangelico Liqueur, Kleenex, Payless Shoes, Simon & Shuster, John Deere and more famous US brands.   Over the past […]

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The Ultimate Guide to Animated Logos

Let’s face it, the most important brand asset of your business is your logo. It goes everywhere: your website, business cards, product, and even your car. It’s probably the first thing that comes to people’s minds when they think of your brand, and rightly so. Even if you’re doing just a little bit of marketing, […]

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Why Do I Need a Design Brief? [DOWNLOAD]

Steve Jobs only gave me four words of direction:  “Don’t make it cute.” Brief, indeed—but it gave me what I needed to create the Apple logo. Great logos don’t pop out of thin air. To get a result that embodies your brand, designers like me need to know a little about you, your business, and your […]

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The Backstories Behind 10 Famous Brand Logos [INFOGRAPHIC]

We’re celebrating a week with the renowned graphic designer and newly-minted Fiverr Pro Rob Janoff by doing a deep dive on logo design—and there’s no better place to begin than by looking back at the origins of already-iconic logos. These brands may be household names now, but they had to get their start somewhere. Getting a killer […]

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How to Make Your New Logo Design Work for You

What can a logo do? Entice a buyer? Convey ideas? Embody your brand? Spark consumer recognition? Work across all marketing platforms? Good logo design can – and should – do all of the above. Whether you’re just starting out or have been in business for a while and are feeling a slump in sales, good […]

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