Every Freelancer’s Website Needs These 6 Crucial Elements

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Today’s freelancers often have no in-person contact with clients. Thanks to modern technology, someone can hire a worker who lives on the other side of the world and communicate with them by phone, email, or chat. As a result, professionals often turn to a freelancer’s website to learn more about the person they’re considering putting […]

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Gender Divide: Which Colors to Use When Marketing to Men Vs. Women

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Color preferences are subjective, but it’s still important to understand them from a marketing perspective. There’s often a gender divide when it comes to the colors that male and female shoppers tend to like or dislike – and that can make a big difference in your marketing strategy. The most popular color overall is… Blue! […]

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Personal Branding Interview With Ashley Ashbee

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In an age of bot traffic and high-volume automated messaging, marketing consultant Ashley Ashbee has powerful advice: don’t try to be more like the machines. “Tap into your target market by simply being a human!” she says. She’s helping brands establish and grow by breaking through the barriers of pixels and glass and showing people […]

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The Year of Do: It Starts Right Now

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Doers, 2018 is here and it’s our most important year yet. 2017 was all about celebrating those who do. Launching our “In Doers We Trust” campaign was our undertaking to put doers in the center – to celebrate and rally the risk-takers, the creators and the non-traditionalists. But, as we were thinking about our own […]

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Gig Economy News: Off to a Great Start

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Welcome to 2018! We have a good feeling about this year—we hope yours is off to a great start!. Of course, it wouldn’t be a new year without setting new goals, building new habits, and hitting the ground running on all of our personal and professional aspirations. This week’s Gig Economy News is meant to […]

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