To grow your business, you need to grow your customer base. It’s essential to know what your customers and potential customers want and how you’ll provide it. You have to understand what makes them tick – and buy. In marketing lingo, that means knowing your target audience. “Define your target audience by thinking about who […]

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When you’re a freelancer and an entrepreneur your most important product isn’t the services or items you provide, it’s yourself. Your personal experience, expertise, and skills are the real backbone of your business and a key selling point when you communicate why clients should choose you. Even when you expand beyond being a one-person show […]

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Taking risks is a major part of entrepreneurship, but it’s how you handle failure that defines you as a doer. Canadian freelancer Marsha Drucker leaned into the concept that what doesn’t kill you makes you stronger to create Fuckup Nights Toronto, a safe space/speaker series where doers can share stories and embrace professional failures as an […]

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