Never was a story of more “whoa!” than this of Juliet and how she made her business grow. Sorry, couldn’t help ourselves. Back in Shakespeare’s day, a leading lady was made to wait around for her Romeo. But our modern heroine was on the hunt for affordable freelance talent to get her brand off the […]

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In many ways, branding is the heart of your business’s values. You can think of it as the through-line by which you infuse your company’s core principles, mission, and message, in everything from product packaging and web design to your social media. A brand map can help you bring all of this together. What’s in […]

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The term “voice over” is quite an understatement. It’s really more like “voice going above and beyond!” A great voice over artist imbues personality into every facet of your brand. A voiceover can set a tone, create an atmosphere, and summon a feeling that can’t be communicated through words or images alone. So when it […]

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Sometimes it’s good to mix things up. Lucie Fink, a video producer and lifestyle host at Refinery29, constantly tries new things for her video series “Try Living With Lucie”—where she takes on social experiments 5 days at a time—and “Lucie For Hire, ” in which she tries out other people’s jobs for a day. But […]

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