Remember the old adage that a picture says a thousand words? Well, according to James L. McQuivey, a vice president and principal analyst at Forrester Research, a one-minute video is actually worth 1.8 million words. Almost 52% of marketing professionals around the world say that video content offers the best ROI.  And as attention spans […]

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Customer acquisition is the lifeblood of an entrepreneurial business, especially for startups, but it’s possible for an entrepreneur to spend all their time on client acquisition and still fail to grow a thriving business. According to a study by the Indiana Small Business Development Center, the top reasons startups fail today are: 46% – Incompetence […]

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Isn’t it every freelancer’s dream to have a roster chock-full of clients? Attracting – and keeping – clients requires a certain level of professionalism, enthusiasm, and, of course, skill. So it feels like you’ve hit the freelancer jackpot when you have a busy schedule and are making extra money to spare. But what happens when […]

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