Last year, I decided that I wanted to invest in personal training.

As a lifelong sedentary person, I realized that I didn’t know how to start, so I went to the almighty Google machine.

I typed in “personal trainers Orange County,” looked at the top results, and examined the reviews.

Before scheduling any consultations, I narrowed down the options based on their fitness philosophy (seen on their website) and the most highly rated.

When searching for a local business, this approach and process isn’t unique.