Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation.

The next Super Bowl is coming. And as we get closer to the big game, Americans aren’t just looking forward to the football — they’re also excited to see what the nation’s big-budget brands will come up with for this year’s ads.

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients.

To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about.

I was able to use the keywords to brainstorm topic ideas and pillar pages, while also creating a list of keywords we could target.

That’s why Google ads keyword planner is an important tool for marketers.

According to a report from Mention, roughly half a billion tweets are published on Twitter every day.