Baseball may be America’s pastime, but everyone knows the real action and excitement these days is in basketball! That’s why we’ve partnered with the NBA team the Brooklyn Nets on an amazing contest and opportunity to help small businesses and startups local to the New York City area. “The Small Biz Assist” is our way […]

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So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats!

Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.

Product launches are an exciting time for marketers.

If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same.

We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.

Nowadays, it seems like a new company is starting every hour.