Grocery Story Madness: How to Shop Smart During Covid-19

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Go into almost any supermarket this week and you will encounter something rarely seen in American life: barren shelves.  From frozen vegetables to toilet paper, many grocery stores have been cleaned out by a panicked public. The coronavirus pandemic has led large numbers of consumers to engage in hoarding behavior, leaving some others struggling to […]

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Tips & Templates for Truly Memorable Product Announcements

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Your organization spends time and money researching, developing, and implementing a great product. The next (ongoing) step is to bring awareness to that product and its changes. That’s where you come in. In the product marketing space, you have three main goals: increase the number of users, improve adoption and loyalty of those users, and reduce churn. As the development team continues to reduce friction by adding or improving features, users must be made aware of these changes so you can fuel your flywheel. 

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Top 4 Brand Campaign Trends for 2020

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Consumers are getting smarter with their buying decisions now that they have an over-abundance of options.  This means brands have to adapt to this changing behavior and rev up their efforts to meet consumer expectations. So for the most part, brands will be fueling their 2020 campaigns with actionable data and appealing to the emotions […]

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11 Email Marketing Habits It Pays to Break

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Before you break any email marketing habits or best practices, it’s important to first understand why they work.

Once you’ve mastered basic email content creation, you’ll be in a better position to experiment and test certain components of your strategy. In today’s ultra-competitive email landscape, you need to perform tests in order to find out what drives your specific recipients to open, read, and click.

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Fiverr’s IT and Security WFH Plans During COVID-19

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A few days ago I was approached by a member of the management with a question: “What do we need from IT in order to be ready for WFH?” Being a ‘Born in the cloud’ company, the answer was pretty simple: Laptops (which all employees are already equipped with) and an internet connection. Well……that is […]

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