What Are Direct Costs & How Do They Differ From Indirect Costs?

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It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.

Before research and development, and before you even rent an office space, you might want to know how much money you’ll need to make your product. These are your direct costs.

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5 Influencer Marketing Mistakes You Shouldn’t Make

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Influencer marketing may deliver amazing results, but that doesn’t cancel out the fact that there are tons of things that could go wrong. You all know how disastrous the Fyre Festival was, and influencers being at the center of its advertising campaign, lost people’s trust. In fact, 100 influencers from the campaign faced a class-action […]

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What a Social Media Target Audience Is and How to Find It

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For my master’s program at Syracuse University, we were required to attend two immersion weekends.

These weekends were filled with networking events, guest speakers, and industry leader presentations.

The goal was to interact with classmates, faculty, and industry thought leaders to discuss the future of digital communication.

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Fiverr: Growth Over the Last 10 Years

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Imagine the opportunity to build your professional presence from any location with Wi-Fi. That’s exactly what co-founders Micha Kaufman and Shai Wininger did when they envisioned Fiverr, a global marketplace that brings creative freelancers and business owners in need of digital services together. At the onset, the micro-transactions were called gigs and cost a mere $5, […]

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