It’s no surprise that the demand for logos is on the rise. A great logo is memorable and helps leave a lasting impression. Creating the perfect logo is a journey. Sometimes there’s time for a brief, a brainstorm, and a few sketches, but other times the need for a logo is more immediate. But what […]

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Ann Handley is a Wall Street Journal bestselling author, and has been named by IBM as one of the seven people shaping modern marketing.

By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels.

Nowadays, video is an undoubtedly powerful marketing tool — in fact, 85% of businesses use video for their marketing efforts, and 88% of video marketers report that video gives them a positive ROI.

Undoubtedly, your marketing team uses a variety of mediums to execute your marketing messages on a daily basis. In fact, I’m willing to bet a typical campaign includes at least three.

During my summer break in 2009, I was sitting on my couch, watching Disney Channel, and eating a snack — chips and salsa to be exact.

Well, chips and a one gallon Tupperware full of my aunt’s famous spicy salsa.

While I’m watching TV, all of a sudden, I accidentally drop the entire gallon of cold salsa on my lap.