When some business experts, bloggers, and journalists write about Gen Z entering adulthood, it sounds like they’re talking about an incoming natural disaster.

Headlines like, “Gen Z is Coming, Are You Ready,” or “Prepare You Marketing to Survive the Gen Z Invasion” are circulating around the internet, but do marketers really need to make extreme preparations and start drastically changing their strategies to woo this age group?

This year, a 30-second Super Bowl ad slot cost roughly $5.6 million.

In 2017, 71% of small businesses had a website, and 92% of businesses without a website said they’d have one by the end of 2018. Today, having a website is as necessary for a company as having a phone number.

Maybe you’re starting a new business venture or developing your personal brand. Or, maybe you’re looking to update your company’s outdated website. Whatever the case, creating a new website can feel overwhelming, particularly without technical expertise or a budget for web developers.

Have you ever presented results from a marketing campaign and been asked “But are these results statistically significant?” If you were feeling snarky, you might have responded “Well, the results are different from what we saw before. Isn’t that significant?”

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”

In 2019, Instagram Stories hit 500 million daily users.

Blogs are all about you — what you want to write about, create, and share with the world. That’s probably the best part about them:the opportunities are endless.

Unknowingly, we carry our own implicit biases with us every day, even as we attempt to make casual conversation.