How to Choose the Right Marketing Automation Platform for Your Ecommerce Business [Checklist]
So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats!
So you’ve decided you’re ready to take your marketing to the next level by investing in a marketing automation tool — congrats!
Consider this: you spend months creating a campaign to promote a new product launch, but once you’ve executed the campaign, you’re noticing numbers are lower than you expected. People are looking at the blog posts and videos you posted on social, but unfortunately, there’s almost no traffic from email.
What’s The Best Time to Send Email Campaigns? (Research-Backed) Read More »
When I was younger, my dream was to open a cheese store with my family. My mom, brother, sister, and I — we’re all obsessed with cheese.
So anytime I see a cheese store, I’ll go in and sample everything … for research, obviously.
How Market Intelligence Will Make Your Marketing Team More Agile Read More »
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional marketers’ heads is their ability to measure a campaign’s performance — and their opponent’s inability to do the same.
How Neuromarketing Can Revolutionize the Marketing Industry [+Examples] Read More »
You’ve been populating your blog with content for years, but after a while you might notice your traffic isn’t growing the way you want it to. You always share your posts on MySpace and Friendster, but your Dawson’s Creek recaps aren’t getting the same amount of love as they used to. So what gives, dawg? […]
The post Why You Need to Update Your Old Blog Posts appeared first on .
Why You Need to Update Your Old Blog Posts Read More »
We debate a lot at HubSpot about how much of our marketing playbook to share with the world. That’s the tricky thing about marketing to marketers (and sales and service teams for that matter) — your instinct is to share everything, but if you do, you run the risk of losing your competitive edge.
An Inside Look At HubSpot’s Enterprise Marketing Playbook Read More »
At your company, you have multiple teams, dozens of tools, thousands of customer touchpoints, and new challenges every day. And through it all, your customers have much higher expectations than they did 10 years ago.
Marketers: Is Your Ecosystem Ready for 2020? Read More »
Rick and Morty is a popular adult cartoon that airs on Adult Swim, reaching 2.3 million viewers on average. Recently, chip brand Pringles worked with the TV show to produce a commercial that runs on social media channels. In 24 hours, I’ve seen their ad on Twitter four times already:
Paid Social Media: Worth The Investment? Read More »