You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever.
The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country.
Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven Read More »
If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
Email Marketing Plan: Craft & Track Your Email Campaign [Free Template] Read More »
cPanel, L.L.C. has released an update for EasyApache 4! Take a look at some highlights below, and then join us on the cPanel Community Forums, Discord, or Reddit to talk about this update and much more. If you have additional questions, feel free to r…
EasyApache4 v25.13 Maintenance Release Read More »
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works if you have deep pockets. But if you don’t?
Every Team Should Know Its Earned Media Value — Here’s Why Read More »
A Microsoft study found that people spend 15% of the workday checking email— that’s about six hours a week squinting at their inboxes. While many want that number to be lower, the truth is that email is still a valuable communication tool.
My Favorite B2B Email Marketing Examples and What Teams Can Learn Read More »
As I said, we’re dropping all the human blocks. Community guidelines, directory guidelines, and such will need to be followed going forward, but whatever blocks were in place before are now cleared. It may take a few days, but any pre-existing b…
(BPT) – Graduation season is here, and if you’re a soon-to-be or recent grad, job hunting is likely at the top of your to-do list. Will you land a role quickly? Will it pay enough to cover rent and student loans? Will you actually like it, or will you …
The 2025 State of the Graduate: What New Grads Want and Won’t Settle For Read More »
(BPT) – Graduation season is here, and if you’re a soon-to-be or recent grad, job hunting is likely at the top of your to-do list. Will you land a role quickly? Will it pay enough to cover rent and student loans? Will you actually like it, or will you …
The 2025 State of the Graduate: What New Grads Want and Won’t Settle For Read More »
It’s rare that a B2B marketer is funny on LinkedIn.
How Heike Young Uses Humor to Transform B2B Marketing Read More »
