Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
A few months ago, while I was driving to the airport, I saw a billboard for Kim Kardashian’s company, SKIMS.
Then, a week or so later, I was watching Instagram stories, and I saw some influencers posting reviews for the new shapewear.
The next week, while I was watching E!, “Keeping Up With the Kardashians” came on, and Kim was shown modeling for a SKIMS photoshoot.
I had one of those moments where I thought “SKIMS is showing up everywhere!”
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