If you’ve decided to go all-in with your content marketing efforts, you’ll need several types of content to engage your audience at every stage of the sales funnel. Blog posts, infographics, videos, and social media posts are great for prospects at the top of the funnel. But if you want to convince them to take […]
The post How Case Studies Fuel Business Growth appeared first on .
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When you think of viral marketing, your mind probably wanders to that Oreos “You can still dunk in the dark” tweet, which garnered an enviable 40,000 retweets and Facebook likes during 2013’s Super Bowl power outage.
Or perhaps you think of the Dove “Real Beauty Sketches,” a video with more than 67 million views to date.
When these global brands go viral, it’s not a huge surprise.
Help! My Brand Went Viral: 16 Small Brands That Made It Big Read More »
(BPT) – It’s true that time is money and money is time. But what does this mean for your everyday life? These valuable resources go hand in hand and have the power to grow together or compete for attention. The way you choose to let them interact in yo…
Finding the value of your time and money Read More »
(BPT) – The spring season brings warmer days and a fresh perspective, which is why it’s the ideal time to declutter and get organized. This includes taking stock of what we have, clearing out the unnecessary items in our possession and cleansing our sp…
Declutter your finances this spring Read More »
(BPT) – By Kara CorridanSolving big problems – and we’re talking society’s problems here – takes more than money. But a billion dollars helps.’If we really want to make change, we must create new models and new markets to funnel capital into solving so…
Prudential’s impact investment portfolio hits $1 billion milestone Read More »
59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability.
10 Free Project Management Software Options to Keep Your Team On-Track Read More »
I can’t write a single line of code.
So, it was a big surprise to me when I was asked to lead our new global web strategy team three years ago.
How HubSpot Manages a Giant Website With a Tiny Team Read More »
It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex.
Before research and development, and before you even rent an office space, you might want to know how much money you’ll need to make your product. These are your direct costs.
What Are Direct Costs & How Do They Differ From Indirect Costs? Read More »
Influencer marketing may deliver amazing results, but that doesn’t cancel out the fact that there are tons of things that could go wrong. You all know how disastrous the Fyre Festival was, and influencers being at the center of its advertising campaign, lost people’s trust. In fact, 100 influencers from the campaign faced a class-action […]
The post 5 Influencer Marketing Mistakes You Shouldn’t Make appeared first on .
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Earlier, I was scrolling on LinkedIn and came across this ad.
Features vs. Benefits: A Crash Course on Proper Messaging Read More »
